NIN’s Year Zero

Matt at Signal vs. Noise sums up the campaign in a more complete manner than I could.

I’m compelled to follow Year Zero and have even listened to the album despite not liking NIN in the past. (The track was great to work out to!) The hidden login box at this site really got me thinking about new ways of putting easter egg-ish pieces into our work in simple ways.

Currently Spinning in our PS2: Guitar Hero

A rhythm-based game, meant to be played on a sound system that “goes to 11.” We like to have moments of innocent insanity, yet Guitar Hero’s numerous sessions of stress suppression are havoc on the ears of us working - it’s embarrassing to say to a client on the phone that the person in the background screaming, “I rocked the bricks outta ya” is just a youtube video. As a result, a new office rule states, “Before 6:30pm, if you wanna rock, roll with the newly installed headphones.”

And so Freebird and Sweet Child of Mine, at least for us not playing, are now dull button click clacks. Sometimes we try and guess what song is on by listening to these rhythmic taps.

“What song are they rocking out to?”
“Sounds like Desperately Trying To Keep Up.”

More about [Bad] Writing

In my personal quest to remove all instances of “click here to” and the word “learn,” I find myself writing copy that no one will read. But that’s OK in my book, I want copy to be scanable most of the time. And if it is meant to be read, then make it short, personal and to the point.

Read more at Signal vs. Noise.