We’re just finishing up a few exciting projects for A&E’s two-night remake of Michael Crichton’s biothriller classic, The Andromeda Strain. Over the past few months, we had the pleasure of working with A&E both on the official website and an alternate-reality viral experience called What Happened In Piedmont?.
So we’re particularly thrilled to see Variety reporting that:
In its two-hour premiere Monday, A&E’s remake of the sci-fi thriller “Andromeda Strain” harvested more viewers in key demos than any other movie or miniseries on basic cable so far this year.
The first half of the heavily promoted four-hour telepic, starring Benjamin Bratt, Eric McCormack and Andre Braugher, averaged 4.8 million total viewers. It brought in 2.7 million adults 25-54 to become the second-highest rated cablecast of all time in that demo on A&E, behind only the 9/11-themed “Flight 93” in 2005. (link)
And if you caught the movie, but haven’t been following the events in Piedmont over the past several weeks, you’re not too late to read Andrew Tobler’s account of what happened on his blog.
May 28th, 2008
by Ivan
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Yes, I am that person who has reviewed thousands of movies on Netflix and loves Amazon’s recommender services. I love the instantaneous yes/no or love/hate decisions. So with Noah Briar’s Brand Tags site, you can do it with a bunch of highly recognizable brands.
Like the highly charged logo for the 2012 Olympics.
May 28th, 2008
by Tina
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/ branding, strategy
Gum as the medium. How resourceful. I especially like this because it solves one of my pet peeves - gum tossed carelessly onto the street, just waiting to make friends with my brand new flats.
These paint-by-number postings were done by DDB Sydney. Passers-by use their gum to help recreate recognizable works of art, like Van Gogh’s Sunflowers. Warhol was an ambitious choice given his bright color palette, but that probably distinguishes Hubba Bubba (the client) from gums that literally pale in comparison.
I’ll be curious to see how these look a few months from now. One concern: Gum goes from tasty to tasteless in a pretty short timeframe. if you’re not walking by one of these postings at just the right time, the opportunity is lost. In which case…use a trash bin.
May 18th, 2008
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If video killed the radio star (which it did not), then the Internet will surely kill the video star (which it won’t). But the Internet will make music videos exponentially more entertaining. Witness Arcade Fire’s Neon Bible and Black Mirror interactive vids.
The lovely Neon Bible is made all the lovelier when clicking on Win Butler’s hands turns him into a magician of sorts. Mousing over his eyes reveals smoke-filled lyrics. Artistic puppetry at its finest.
Black mirror is even more fun. The dark and odd video lets you play the dark and odd deejay. Toggle keys 1-6 to add and remove various instruments and vocal tracks. Depending on what you’ve set the audio to, the dancers at the end look like either ninjas (1+2+3) or synchronized swimmers (4+6).
Bonus points for the URL jumbles.
May 13th, 2008
by Jessica
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/ music
Russell Davies talks about the idea of “pre-experience design.”
If the experience of playing with the iPhone is good, the pre-experience of iPhone advertising helped prepare people for it.
May 1st, 2008
by Tina
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/ experience design, advertising, strategy
