Gum as the medium. How resourceful. I especially like this because it solves one of my pet peeves - gum tossed carelessly onto the street, just waiting to make friends with my brand new flats.

These paint-by-number postings were done by DDB Sydney. Passers-by use their gum to help recreate recognizable works of art, like Van Gogh’s Sunflowers. Warhol was an ambitious choice given his bright color palette, but that probably distinguishes Hubba Bubba (the client) from gums that literally pale in comparison.

I’ll be curious to see how these look a few months from now. One concern: Gum goes from tasty to tasteless in a pretty short timeframe. if you’re not walking by one of these postings at just the right time, the opportunity is lost. In which case…use a trash bin.

May 18th, 2008 / 0 Comments / Tags: DDB, gum / Trackback